Fly to Gothenburg for 20,900€ with Volvo’s C30
Volvo offers their Dutch customers a substantial discount if they pick up their new car directly from factory in Gothenburg, Sweden. To create some buzz and spread the word we chose two different approaches: “You have to pick it up yourself”, and a twist on the travel advertising: “Fly to Gothenburg for 20,900€ and get a Volvo C30 for free”.
